Our approach
Influencer Marketing That Builds Trust
People trust someone who looks and sounds like them more than a celebrity reading a script. So we work mostly with nano and micro creators who already use products in your category, and we don't chase follower counts.
We handle the whole process: finding creators, briefing them, agreeing deliverables and usage rights, getting products to them and following up. You approve the shortlist and the content.
Because we also run ads, the best creator content becomes your next round of ad creative. Creators are asked to disclose paid partnerships clearly, as advertising guidelines require.
A typical campaign starts with a creator profile: the city or language you want, the kind of content they make, and the audience they speak to. We shortlist creators who match it and show you their recent posts, audience location and how they've handled brand work before. You pick who goes ahead. Only then do products ship.
We decide with you whether each collaboration is gifted, paid or a mix. Gifted (barter) works for smaller creators when the product fits their content. Paid makes sense when you need fixed dates, specific deliverables or the right to run their video as an ad. Either way, the terms are written down before anything is shipped.
Creators post on their own handles with clear disclosure, and their best videos come back to us for ads, with usage rights already agreed. We track each creator with their own link or code, so after the campaign you know which ones brought in visits and orders and which are worth working with again for the next launch.