Creators who'd use it anyway.

Service

Influencer Marketing AgencyCreators who get your brand.

We find nano and micro creators who already use products like yours, brief them, sort out agreements and usage rights, and turn the best of their content into ads.

Plan a Creator Campaign
  • Creator Discovery
  • Agreements & Rights
  • Product Seeding
  • UGC for Ads
Creator filming herself with a skincare tube
Creator filming a selfie video with a cosmetic tube
Creator filming with a ring light
Smaller creators, bigger trust.

The challenge

Why Brands Come to Us for Influencer Marketing

What we do

What's Included in Influencer Marketing

Our approach

Influencer Marketing That Builds Trust

People trust someone who looks and sounds like them more than a celebrity reading a script. So we work mostly with nano and micro creators who already use products in your category, and we don't chase follower counts.

We handle the whole process: finding creators, briefing them, agreeing deliverables and usage rights, getting products to them and following up. You approve the shortlist and the content.

Because we also run ads, the best creator content becomes your next round of ad creative. Creators are asked to disclose paid partnerships clearly, as advertising guidelines require.

A typical campaign starts with a creator profile: the city or language you want, the kind of content they make, and the audience they speak to. We shortlist creators who match it and show you their recent posts, audience location and how they've handled brand work before. You pick who goes ahead. Only then do products ship.

We decide with you whether each collaboration is gifted, paid or a mix. Gifted (barter) works for smaller creators when the product fits their content. Paid makes sense when you need fixed dates, specific deliverables or the right to run their video as an ad. Either way, the terms are written down before anything is shipped.

Creators post on their own handles with clear disclosure, and their best videos come back to us for ads, with usage rights already agreed. We track each creator with their own link or code, so after the campaign you know which ones brought in visits and orders and which are worth working with again for the next launch.

Campaign types

  • Product launches
  • Always-on UGC for ads
  • Product seeding and reviews
  • Festive and sale campaigns
  • Brand ambassador programmes
  • Regional and language-specific creator campaigns
  1. 01

    Plan

    Goals, creator profile, budget and timeline.

  2. 02

    Shortlist

    Creators found and approved by you.

  3. 03

    Brief & seed

    Briefs, agreements and product shipped.

  4. 04

    Publish & report

    Content live, tracked and reused as ads.

FAQs

Influencer Marketing FAQs

Straight answers to what brands ask us before they start.

Do you work with nano and micro influencers?

Yes, they're most of what we do. Smaller creators who already use your category tend to earn more trust, and their videos often make better ads.

Do we approve the creators?

Yes. We share a shortlist with profiles and reasons, and you approve who we work with.

Can we use creator content in our ads?

Yes, when usage rights are agreed. We include usage rights in creator agreements so the best content can run as ads.

Do creators disclose paid partnerships?

Yes. We ask creators to clearly label paid or gifted content, in line with advertising guidelines in India.

Can you run gifting-only campaigns?

Yes. Product seeding without paid deliverables works well for launches and reviews; paid campaigns give more control over content and timing.

How do you measure results?

We track content delivered, reach and engagement, and use codes or links to see store visits and sales where possible.

From the blog

Ready to work with creators?

Tell us about your brand and what you need. We reply within 1 business day.

Get in Touch