Made by creators. Built for ads.
ServiceUnboxings, routines, reviews and try-ons filmed by creators from our network and edited into ads. Usage rights are agreed in writing before anyone starts filming.
Plan Your UGC
The challenge
Polished brand videos get scrolled past. Shoppers stop for people who look and talk like them.
Paid social needs new videos every few weeks, and one shoot a quarter can't keep up.
Great creator videos often can't run as ads because usage rights were never agreed.
What we do
Creators from our network who fit your product and audience.
Structure without killing the natural feel.
Getting the right products to creators on time.
Raw clips turned into cuts you can launch.
Everything agreed before filming starts.
Real-life photos for product pages and reviews.
Our approach
UGC (user-generated content) is video and photo content made by creators and customers instead of a production crew. Think unboxings, first impressions, routines, try-ons and reviews. In a feed or a Meta ad it looks like everything else people are watching, so they give it a few seconds they'd never give a polished brand film.
Our UGC comes from our own creator and artist network. The core team picks creators with organic reach in your category, people who use products like yours already. You approve every creator, every script direction and every final cut.
Because we also plan and run ads, every video is briefed for testing: several hooks, clear product moments and a call to action, in the sizes each placement needs. Usage rights for ads are agreed in writing before filming, and when creators post on their own handles they label it clearly as a paid or gifted collaboration.
Need more than phone-shot content? Pair UGC with a studio day at our Delhi studio in Mayur Vihar Phase 1, so you get polished product shots and creator videos from the same campaign.
Product, audience, claims and the ads the videos are for.
Creators shortlisted from our network and approved by you.
Products shipped, creators film to the brief and hooks.
Ad-ready cuts in every size, with rights paperwork.
FAQs
Straight answers to what brands ask us before they start.
UGC (user-generated content) is content made by creators or real customers instead of a brand's production team: unboxings, reviews, routines and try-ons. Brands use it in ads, on product pages and on social media because it feels authentic.
Influencer marketing pays for a creator's audience: they post to their own followers. UGC pays for the content itself: the creator makes videos for your ads and website, and may not post them at all. Many brands do both; see our influencer marketing service.
Usage rights are agreed in writing before filming: which channels, which formats and for how long. That's what lets you run the videos as ads without surprises later.
Only if that's part of the agreement. When they do, they label it clearly as a paid or gifted collaboration, in line with advertising guidelines in India.
Products people want to see in real use: skincare, cosmetics, perfumes, bags, jewellery and clothing especially. If shoppers ask 'how does it look on a real person?', UGC helps.
Yes. We match creators by language and region, so your videos can be in Hindi, English, Hinglish or a regional language that fits your audience.
Working with a brand in Delhi NCR? Our studio is in Mayur Vihar and our office is in Noida. See how we work as a digital marketing agency in Delhi, a digital marketing agency in Noida, and with brands in Gurugram and Ghaziabad.
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Read article →Tell us about your brand and what you need. We reply within 1 business day.
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