Performance Marketing AgencyReported in rupees, not reach.

Our approach

How We Run Ads for D2C Brands

We start with tracking, because a campaign optimising on bad data just spends faster. Then we set up a simple account structure, test creative every week and move budget to the ads that bring in orders. Clicks on their own don't count.

Creative is where most of the gains come from, so our designers, editors and creators feed new ads into your account all the time. When a hook or format works, we make more like it.

Your ad accounts, pixels and data stay in your name, and ad spend is paid by you directly to Meta and Google. Our fee covers strategy, setup, creative and management, and you always see exactly where the money goes.

For Indian D2C brands, the numbers in Ads Manager are rarely the numbers that reach the bank. GST, COD orders that get refused and returns all sit between a purchase in the dashboard and money in your account. We agree with you up front which number we optimise for, usually delivered or prepaid revenue against your break-even ROAS, and report on that every week.

On Google, we start with Search for people already looking for your product and your brand, then Shopping or Performance Max once your product feed is clean. On Meta, we keep the account structure simple so the algorithm gets enough data, and we use creative as the main lever: new hooks, new formats and new angles every week.

To start, we need admin access to your ad accounts, Business Manager, store and analytics, plus your margins by product so we can work out what each order is worth. The first few weeks focus on tracking and testing. After that, the weekly rhythm is simple: what we tested, what we learned, where budget moves next.