Every shade deserves a spotlight.

Industry focus

Cosmetics Marketing & PhotographyShow every shade.

From swatches and tutorials to creator seeding and launch campaigns, we help cosmetics brands show their products the way shoppers want to see them.

Grow My Makeup Brand
  • Swatches & Tutorials
  • Creator Seeding
  • Launch Campaigns
  • Stores That Convert
Model with bold makeup holding a lipstick
Model holding a lipstick on a cosmetics video shoot
Lipstick application close-up
Colourful cosmetics flat lay
Swatched on skin like yours.

The cosmetics & makeup opportunity

Makeup Sells When Shoppers Can See It on Skin Like Theirs

Anyone buying makeup online is asking how it'll look on them. The brands that do well answer that before it's asked, with swatches on a range of Indian skin tones, close-ups that show the finish and texture as they are, and creators wearing full looks.

We build that into product pages, reels, ads and launch content, so picking a shade online feels less like a gamble.

The challenge

What Makes Cosmetics & Makeup Hard to Grow Online

Our playbook

Our Plan for Cosmetics Brands

Content gets planned around that one question. We shoot swatch sets across skin tones, application close-ups, tutorials and finished looks, with colour checked under the same light every time.

For launches, we combine creator seeding, teaser content and paid campaigns, so a new shade or collection gets seen, tried and talked about. The best creator videos then become ads.

Makeup we work on

  • Lip, face and eye makeup
  • Nail and colour cosmetics
  • Clean and vegan makeup
  • New launches and growing brands
  1. 01

    Hero products

    Pick the shades and products to lead with.

  2. 02

    Swatch system

    Consistent swatches and looks across skin tones.

  3. 03

    Creators & launches

    Seeding, tutorials and launch campaigns.

  4. 04

    Ads & store

    Creative testing and shade-friendly product pages.

What we make

Content That Sells Cosmetics & Makeup

The formats brands in this category use most, made for your store, ads and social.

Sample creative directions, not client work.

FAQs

Cosmetics & Makeup FAQs

What cosmetics & makeup brands ask us before they start.

How do you show shades accurately?

We shoot with colour-checked lighting and swatch each shade on a range of Indian skin tones, then check colour on screen before delivery.

Do you work with makeup influencers?

Yes. We find nano and micro creators who wear makeup every day, brief them, and agree usage rights so their content can run as ads.

Can you help us launch a new collection?

Yes. We plan launch content, creator seeding, teasers and paid campaigns together, timed around your launch date.

Do you build product pages for large shade ranges?

Yes. We design product pages and filters that make it easy to compare and choose shades on mobile.

Do you handle claims like long-wear or transfer-proof?

We write the copy and flag every performance claim, so your team can confirm it's backed up before anything runs.

Do you also work with skincare brands?

Yes. Skincare is one of our core categories, and many beauty brands sell both.

From the blog

Got a new shade range coming?

Tell us about your brand and what you need. We reply within 1 business day.

Get in Touch