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BlogHow-tos on D2C growth, content shoots, video, social media and creators, written by the people doing the work.
Social Media & Influencer MarketingBarter collaboration meaning, explained for brands: how product-for-content deals work, when they beat paid collabs, and the agreement to sign first.
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D2C Growth & StrategyRTO meaning in ecommerce, why COD orders come back, and how D2C brands in India cut RTO before purchase, at checkout, after the order and in ads.
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D2C Growth & StrategyWhat is D2C? D2C meaning, how D2C brands in India market and sell, the trade-offs founders face, and a 90-day D2C marketing plan.
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D2C Growth & StrategyHow to choose a D2C marketing agency in Delhi NCR: what to decide first, 12 questions to ask, red flags, and what a good first month looks like.
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Content Creation & ProductionJewellery photography guide for online stores: shot list, lighting for metal and stones, on-model shots, retouching rules and a copyable checklist.
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Social Media & Influencer MarketingMicro influencers or nano influencers for your launch? Reach, trust, cost and effort compared, plus how Indian D2C brands vet and mix both tiers.
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D2C Growth & StrategyNo sales on Shopify? Find out if it's traffic, intent or conversion, then work through 15 fixes for product pages, trust, checkout, speed and tracking.
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D2C Growth & StrategyROAS meaning and full form, the ROAS formula with worked examples, and how to find your break-even ROAS after GST, COD and RTO for Indian D2C brands.
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D2C Growth & StrategyShopify pricing in India for 2026: plan prices in INR (from ₹1,499/month yearly), fees, apps, shipping and build costs, plus a budget worksheet.
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D2C Growth & StrategyShopify vs WooCommerce for Indian D2C brands: costs in INR, ease of use, control, maintenance, payments and who each platform suits, in one comparison.
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Social Media & Influencer MarketingWhat is UGC? User-generated content explained for Indian D2C brands: formats, UGC ads, UGC creators vs influencers, briefs, usage rights and measurement.
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Content Creation & ProductionHow a brand video shoot works, from brief and script to shoot day, edit and delivery. A practical walkthrough for D2C brands in India.
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D2C Growth & StrategyExperiential marketing ideas for Gen Z in India: college fests, pop-ups, festive activations and creator-led moments that turn into content.
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D2C Growth & StrategyA 2026 guide to brand building for D2C brands in India: purpose, audience, visual identity design, voice, packaging and content that stays consistent.
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Social Media & Influencer MarketingInfluencer marketing mistakes that waste D2C budgets in India, from follower-count picks to missing usage rights and ASCI disclosure, and how to fix them.
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Social Media & Influencer MarketingInfluencer marketing strategy for D2C product launches in India: nano and micro influencers, barter vs paid collabs, briefs, ASCI disclosure and tracking.
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Content Creation & ProductionA printable product video shoot checklist for D2C brands: pre-production, shoot day, post-production and delivery, plus a deliverables table.
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Social Media & Influencer MarketingPlan a social media content calendar that sells: themes, platform roles, formats, festive moments and a free content calendar template for D2C brands.
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Content Creation & ProductionWhy product videos matter for D2C brands, which product video to make for skincare, makeup, bags, perfume, jewellery and clothing, and how to plan it.
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Stories from the GrooveNexus artist network. Musicians: meet GNTunes, our artist platform.
Artist News2020 was a hard year for most people and industries. Among the few positives, it gave artists time to create, and GrooveNexus welcomed music producer…
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Artist NewsNew songs are being written and released every day, and most never find an audience. GrooveNexus is a platform that aims to bring every melody to…
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Artist NewsArpit Verma, known by his stage name KingAP, is a singer, lyricist and rapper, all at the age of 21. Hailing from Lucknow…
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Artist NewsLove is in the air with our latest music video, “Ek Shaam”. A standout love song from the album “2K16” by KingAP & Traxeon is streaming worldwide.
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Artist NewsTraxeon also known as Rohan Shukla is a DJ and music producer from Lucknow, taking music production to a whole new level. Traxeon has come a long way…
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Artist NewsTraxeon has released a new track, “Teri Kami”.
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